flatreader

Motherboard Sales 'Collapse' By More Than 25%

Motherboard sales are sharply declining as AI demand drives shortages and price hikes for memory, storage, CPUs, and other PC components. "Because of this, users who don't have deep pockets are putting off upgrading their PCs and holding on to their current devices longer," reports Tom's Hardware. From the report: Asus, which sold 15 million motherboards in 2025, has only shipped a little more than 5 million in the first half of 2026. It's expected that the company will have to push hard for it to even move 10 million units by the end of the year, marking a 33% decrease in sales year-on-year. Gigabyte and MSI sold 11.5 million and 11 million motherboards last year, respectively. However, both companies have revised their internal forecasts for 2026 to 9 million (Gigabyte) and 8.4 million (MSI), a 22% drop for the former and a 24% contraction for the latter. ASRock will be hardest hit by the situation, with the company's shipments projected to fall by 37%, from 4.3 million in 2025 to just 2.7 million by the end of the year. This marks a contraction of 28% for the overall motherboard market, at least for the big four manufacturers. [...] Aside from this, AMD continues to use the AM5 socket for its latest processors, while Intel's Nova Lake, which will reportedly use LGA 1954, isn't available until later this year. The situation is further compounded by Nvidia not releasing a refreshed RTX 50 Super series this year, while rumors claim that the RTX 60 series will not debut until 2028. This confluence of factors is discouraging PC builders from upgrading their current systems.